Deadline:

Apple TV+’s Ted Lasso, currently nominated for 20 Emmy Awards, debuted its second season on July 23 delivering the streamer’s biggest premiere day ever, largest opening weekend ever and No. 1 debut across all series and movies, the company said Monday.

And:

During the Ted Lasso Season 2 premiere weekend July 23-25, Apple TV+ grew its new viewers by a record-breaking 50% week-over-week. There was halo effect, with Ted Lasso helping boost viewership for Apple TV+’s comedies Schmigadoon, Physical and Mythic Quest as well during the three-day period.

And:

The viewership for the opening weekend of Ted Lasso’s second season was six times bigger than the viewership for the series’ premiere weekend last year.

The 6x growth from the Season One premiere is no surprise, since few people had a sense of what was coming when the very first Ted Lasso episode dropped last year. But still, a spectacular weekend. Ted Lasso is Apple TV+’s first true tentpole show.