Brian Heater, TechCrunch:

There have been plenty of pop-ups over the years, but tomorrow Google’s first store opens in NYC’s Chelsea neighborhood. The brick and mortar model finds the company joining peers like Apple, Microsoft, Samsung and even Amazon, all of whom have a retail presence in Manhattan, including several just around the corner from Google’s new digs.

The new space, which opens tomorrow morning at 10 a.m. local time, fills 5,000 square feet of selling space in Google’s big, pricey West Side real estate investment. The retail location was previously occupied by a Post Office and Starbucks, which vacated the premises once their leases expired under their new corporate landlord.

The new space opened at 10a ET this morning. It’s a block from the Apple Store. 5,000 square feet of prime Chelsea real estate.

Watch the video below for a teaser from Google. Follow the headline link, scroll down for a photo gallery. Definitely going to check this place out.