Unilad:

The experiment, which was filmed in Berlin, shows a man dragging 99 mobile phones across an empty bridge, alongside a real-time screen recording of Google Maps’ traffic feature.

Like magic, as the phones make their way across the bridge, the map gradually updates to show an orange, then a red line extending along the road. Within seconds, Google Maps has created a major jam in an otherwise traffic-free neighbourhood.

I’m amazed this sort of hack hasn’t happened more often. This sort of crowdsourcing is ripe for disruption.

Also, I’m wondering if the same sort of thing could be done to Apple Maps.

Here’s the video: