Philip Michaels, Tom’s Guide:

Right now, Tile tops our choice for key finders. But AirTag takes a very different approach from what other trackers have offered before. This AirTag vs. Tile comparison offers a closer look at how Tile has come to dominate the key-finding business, and how Apple figures to change things up.

This is a great side-by-side comparison, really lays out the Tile ecosystem and, to me, makes it clear why Apple’s AirTag is the better solution.

Key to this is Apple’s U1 ultra-wideband chip, which Tile does not have. And, as Kif Leswing points out in this post, Apple also brings a billion iPhones to the game. The combination of ultra-wideband and the ability to enroll in Apple’s “Find My” service makes the choice of AirTag a no-brainer.

Is Apple’s size and market dominance an unfair advantage? Hard to say. But it certainly is an advantage, much as the advantage a large movie studio has over smaller independent studios when it comes to making a special effects laden blockbuster.