Tim Hardwick, MacRumors:

Apple has lost a legal bid to block Swatch from registering Steve Jobs’ famous “One more thing” saying as a trademark in the UK, reports The Telegraph.

Here’s The Telegraph link, paywalled.

From the decision:

On Monday, judge Iain Purvis overturned a previous decision that sided with Apple, saying that even if Swatch had meant to “annoy” Apple, the company could not stop it from doing so.

He added that the phrase may have originated with the 1970s television detective Columbo, a character who was known for cornering criminals by asking them “just one more thing.”

That Columbo reference might be prior art here. But still, modern times, that’s a phrase I definitely associate with Apple, no doubt.

In 2017, Apple filed a complaint in a Swiss court over the use of the slogan “Tick Different” in a Swatch marketing campaign, arguing that the watchmaker was unfairly referencing the Apple’s 1990s “Think Different” ad campaign for its own gain.

And:

Two years later the Swiss court agreed with Swatch that Apple’s “Think Different” was not known well enough in Switzerland to warrant protection, and that Apple had not produced documents that sufficiently backed up its case.

Fascinating.