This is a beautiful ad. Lots of great moments. Like that bit about :48 in when the neon sign and barber pole are stripped to make jump ropes. Beautifully done.

And about 1:15 in, that wonderful shift to animation.

Or that moment at 1:32 when our hero clicks to transparent mode to let the background audio in, then clicks back to noise cancelation.

Really great ad. With some excellent music.