Juli Clover, MacRumors:

Apple is now selling standalone ear cushions designed for the AirPods Max, allowing AirPods Max owners to purchase cushions in different colors.

And:

The ear cushions are available in all of the ‌AirPods Max‌ colors – silver, black, red, sky blue, and green – and are priced at $69. ‌AirPods Max‌ ear cushions attach to the ear cups magnetically and can be popped right off, so making a swap to a new color is simple.

Here’s a link to the Apple Store AirPods Max ear cushion replacements purchase page.

As you’d guess, you get two ear cushions for $69. Can’t help but wonder if we’re gonna see people doing the mix and match thing, walking around with mismatched colors. Team up with a friend and buy two different color sets, trade so you each have mismatches.

And I suspect we’ll see a wave of “singles”, with a bit of a markup, on eBay.