Follow the headline link, scroll down to the animated GIF. At first glance, it looks completely fake, a smartphone that slowly changes size.

But if you scroll down a bit further, you’ll see an old Apple patent drawing that gives a hint of what’s likely going on here. The screen “shrinks” by rolling up inside the case, the two sides of the case slide together, seemingly all driven by some sort of motor.

Interesting but gimmicky. But worth a look. Can’t imagine this as a successful new smartphone design trend.