Buzzfeed News:

Last Tuesday, Facebook launched what it portrayed as a full-throated defense of small businesses. In taking out full-page ads in major newspapers and creating a webpage encouraging people to “Speak Up for Small Businesses,” the social networking giant argued that a change in Apple’s mobile operating system would decimate family-run enterprises by preventing them from targeting people with online ads.

But:

But while the $750 billion company’s public relations effort has presented a united front with small businesses, some Facebook employees complained about what they called a self-serving campaign that bordered on hypocrisy, according to internal comments and audio of a presentation to workers that were obtained by BuzzFeed News.

And:

“It feels like we are trying to justify doing a bad thing by hiding behind people with a sympathetic message,” one engineer wrote in response to an internal post about the campaign from Dan Levy, Facebook’s vice president for ads.

To me, this is a badly thought out campaign that is fooling no one. Usually, a controversial campaign like this would have champions on both sides. I’ve yet to encounter anyone who’s taken the Facebook side of this debate.