Apple:
Apple today announced Fitness+, the first fitness experience built around Apple Watch, is launching Monday, December 14. Apple Fitness+ brings studio-style workouts to iPhone, iPad, and Apple TV, intelligently incorporating workout metrics from Apple Watch for a first-of-its-kind personalized and immersive experience users can complete wherever and whenever is convenient for them. Apple Fitness+ will launch with 10 of the most popular workout types, including High Intensity Interval Training (HIIT), Strength, Yoga, Dance, Core, Cycling, Treadmill (for running and walking), Rowing, and Mindful Cooldown, led by a phenomenal team of trainers whose approach is welcoming to all. The workouts are fueled by inspiring music from today’s top artists designed to keep users motivated from start to finish. Start working out today, do it for your health.
And:
Apple Fitness+ dynamically integrates personal metrics from Apple Watch to inspire users, animating them on the screen during key moments in the workout, providing an engaging and immersive experience to help users stay motivated.
The tight Apple Watch integration is one of the key features that will distinguish Apple Fitness+ from competitors, like Peloton.
For example, when the trainer says to check heart rate, the heart rate metrics are spotlighted; during tough intervals, a countdown timer starts to help users get through to the last second; and when they close their Activity rings, a celebration happens right on the workout screen.
I’m definitely going to incorporate Fitness+ into my workout regimen, looking forward to seeing how well Apple Watch works here, what interface elements have changed.
My favorite bit:
For those who enjoy a little competition, HIIT, Treadmill, Cycling, and Rowing workouts have an optional Burn Bar that shows, in real time, how a user’s effort stacks up against anyone who has previously completed the same workout.
Apple Music also plays a strong role here:
Music is a central part of the Apple Fitness+ experience, and the trainer team weaves music throughout the design of every workout. Users can choose from nine different styles, including Latest Hits, Chill Vibes, Upbeat Anthems, Pure Dance, Throwback Hits, Everything Rock, Latin Grooves, Hip Hop/R&B, and Top Country, and see the full workout playlist before they start. They can also filter by music to find the right workout to fit their current mood. An Apple Music subscription is not required to enjoy the music in Fitness+, but for those who have one, favorite songs or an entire playlist from Fitness+ workouts can be downloaded to their Apple Music library to listen anytime.
Looking forward to taking Fitness+ for a spin. Monday.