Mark Gurman, Bloomberg:

Apple Inc. hired Josh Elman, a former venture capitalist at Greylock Partners who led early investments in Discord and the precursor to TikTok, to work on the App Store.

Elman’s role will focus on app discovery for customers, he said in a statement Monday. He’ll step back from investing and the corporate boards that he serves on, which includes the communications app Discord and the blogging site Medium.

To get a sense of Josh Elman, take a read through this Twitter thread, where Josh announces his big news and talks through a bit of his past.

I find it amazing that Apple and Elman came together like this. Always surprised when someone so used to controlling their destiny and money flow goes to work for a big company. And that always brings to mind the billionaire (Steve Ballmer) working for another billionaire (Bill Gates).