PetaPixel:

Since the Pro Max marks the first time in a while that Apple changed the size of its camera sensor, PetaPixel spoke to two Apple executives who outlined the company’s vision and design philosophy behind camera development.

In an interview with Apple’s Product Line Manager, iPhone Francesca Sweet and Vice President, Camera Software Engineering Jon McCormack, both made clear that the company thinks of camera development holistically: it’s not just the sensor and lenses, but also everything from Apple’s A14 Bionic chip, to the image signal processing, to the software behind its computational photography.

This is an interesting read, especially the discussion of the new, bigger sensor in the iPhone 12 Pro Max.