Financial Times: Apple search engine efforts ‘stepping up’ as Google deal under threat

Ben Lovejoy, 9to5Mac:

Google currently pays Apple an estimated $8-12 billion per year to be the default search engine on iOS devices. In 2018, for example, the sum was estimated at a little under $10 billion – around 20% of the company’s Services income for the year. However, antitrust regulators are now putting this deal in the spotlight, and arguing that it may be anticompetitive.

And:

A report in the Financial Times claims that Apple is now ‘stepping up’ efforts to create its own search engine as its lucrative deal with Google comes under threat

Ben takes the Financial Times report apart, brick-by-brick. The FT report could be correct but, as Ben points out, it’s unlikely that Apple would build a search engine that generated any sort of revenue:

The single biggest argument against Apple creating a search engine is the company’s strong privacy stance, and its less-than-flattering commentary on ad-funded services like Google.

Interesting read.