As part of Apple’s campaign for Bruce Springsteen’s new documentary and album, Apple has announced a live streaming, album release event, Thursday, October 22, at 11:00 pm ET.

Want to attend? You’ll need a ticket (free, but limited to Apple Music subscribers). Follow the headline link to RSVP.

This is an interesting experiment for Apple. They’ve formalized the approach with their ticketing.apple.com sub-domain. Will we start to see regular events like this, an alternative to the live, in-store music events they’ve had in the past? Is this long term, or purely until we get past COVID?

Side note, if you are a Springsteen fan, here’s a new trailer for the upcoming documentary (the doc goes live on Apple TV October 23rd, Letters to You album drops on Apple Music the same day).