M.G.Siegler:

I now think I was wrong that widgets are the biggest iOS 14 deal. Only because I’m now certain that App Clips are.

This revelation comes after playing a single game. One that’s not even necessarily my cup of tea, mind you. But the experience of playing a demo of the game via an App Clip was so seamless it feels appropriate for once to invoke the term “magical”.

If you’ve not had the chance to try this yourself, here’s how.

But M.G. makes a bigger point here:

Given how well this works, I can see a world in which other developers beyond gaming take advantage of this technology to demo their apps. And, if I squint, I think I can even see a world of “micro-apps” that don’t need full apps to operate. Perhaps these are more ephemeral style apps. Apps where asking for a full download is a lot in this age of app saturation.

The importance of App Clips is underrated, assuming developers embrace it. And, as M.G. says, the implementation brings Apple’s “It just works” ethos to life.