Traf:

I saw some people sharing screenshots of their iPhones after discovering that iOS 14 now allows you to add custom icons to your home screen using the Siri Shortcuts app. This was the first time you can really customize iOS, and it was catching on.

And:

As soon as I noticed the hype, I put together some icons in my own style, downloaded some widgets, and tried it all out. I thought it looked cool, so I shared a screenshot of it on Twitter. Right away, people started asking about the icons in the screenshot. So I quickly packaged them, uploaded them to Gumroad, and embedded them on a Notion site using Super. All of this took about two hours.

The next day, the tweet had hundreds of retweets, thousands of likes, and over 100k impressions. The day after that, almost a million. The next thing I knew, it was everywhere. My icons got published on notable tech sites like Cult of Mac, iMore, AllThingsTech, and Gridfiti. I think at this time I was around the $6k mark in sales.

Then, MKBHD happened.

Read the post. Love stories like this. Note that Apple did not get a cut of this. All happened outside the ecosystem.

[Via 9to5Mac]