Apple testing Apple Express, a store for online order pickup

Michael Steeber:

Apple Burlingame in Burlingame, California is the first location to pilot what Apple calls “Express,” a simplified version of the Apple Store experience that resembles a bank teller window. Apple has partitioned off the entryway to the store with a temporary wall, wood counters, and plexiglass shields to serve customers at. Two sets of shelving display popular accessories available to purchase.

And:

Customers with existing online orders can simply walk up to the counter and collect their purchase. Genius Bar appointments are served at a second counter. Only one customer per counter is allowed in the store’s entry, and walk-in shopping is not available at this time.

I do like the concept, especially once we get past COVID times. Similar to a restaurant that features a walk-up window (with its own line) for to-go orders.