Apple:
Apple today announced Family Setup in watchOS 7, bringing the communication, health, fitness, and safety features of Apple Watch to kids and older family members of the household who do not have an iPhone. For the first time, Apple Watch can be set up through a parent’s iPhone, so kids can connect with family and friends through phone calls and Messages, stay motivated with personalized Activity goals, and express their creativity through custom Memoji.
This definitely addresses a hole in Apple’s offerings. I suspect this will help nudge parents to buy an Apple Watch for their kids.