Tim Cook:

“At Apple, we are optimistic about technology’s awesome potential for good. But we know that it won’t happen on its own. Every day, we work to infuse the devices we make with the humanity that makes us.”

Apple published its Human Rights Policy and it’s worth a read. I believe that Apple is serious about the policy and treating everyone equally, but they also have to follow the laws of each country they operate in. That’s a tough balancing act.