The Ringer:

The Apple TV+ series, which is based on a character from an old NBC Premier League ad campaign, is somehow one of the most touching shows of 2020

And:

It was hard not to be skeptical when AppleTV+ first announced Ted Lasso. Even with the pedigree of veteran showrunner Bill Lawrence (Scrubs, Cougar Town, the tragically short-lived Whiskey Cavalier), there didn’t seem to be much there in terms of a series. The “character” of Ted Lasso, as one-dimensional as it was, originated from a couple of NBC promos when it acquired the television rights to the English Premier League. The idea was that an American football coach, played by Jason Sudeikis, was hired as the new manager of Tottenham Hotspur. Most of the jokes stemmed from Lasso being out of his depth, from one sport called football to another. (Ted Lasso is unaware that you can end a soccer match with a draw, among many other things.)

Let me just step in here and say, I absolutely felt the same way when I first saw this show premise. The problem, I think, was that the trailers highlighted the dumb, without the warmth, without the charm.

Ted Lasso the sitcom … seriously rules. The series has no right to be as good, funny, and moving as it is. And yet I devoured all 10 episodes in a single day while frantically messaging my editor in disbelief that this is one of my favorite new shows. As far as TV productions go, this might as well be Leicester City winning the Premier League.

I’m telling you, this might be the best Apple TV+ series. Absolutely worth your time. A bit like Scrubs, but more long arcs, less slapstick. And ignore the trailers. This is not a jokey show, this is all about character, driven by Jason Sudeikis and his pitch perfect take.

Side note to Bill Lawrence: Consider a trailer based on the box of treats Ted brings to his boss every morning. That’s a perfect example of the heart of this show. Why does this work? I don’t know. Heartstrings mixed with a bit of mystery? Whatever it is, the trailers are missing the magic part that makes this show so great.