In celebration of the US National Park Service’s 104th birthday, on August 25, Apple today is introducing new ways for customers to support America’s parks — in person or from home. A new Apple Pay donation program, Apple Watch Activity Challenge, and special content collections give people the chance to experience the parks and learn more about what makes them an incredible national resource. These collections will be available in the Apple TV app, Apple Music, and the App Store.

From August 24 through 30, Apple will make a $10 donation to the National Park Foundation for each purchase made with Apple Pay on apple.com, in the Apple Store app, or at an Apple Store in the US.

This is great, cheers Apple.