Apple:

Apple has ordered its first competition series, “My Kind of Country,” a groundbreaking global search for unconventional and extraordinary country music talent that will be produced by Reese Witherspoon’s Emmy-nominated Hello Sunshine, Jason Owen and Emmy Award nominee Izzie Pick Ibarra. Emmy Award-nominated Adam Blackstone will serve as musical director of the series, which will be executive produced by Done + Dusted.

First competition series? Planet of the Apps will not be forgotten!

“My Kind of Country” will revolutionize the music competition genre with a fresh, new documentary sensibility. The hybrid series will break down cultural and musical barriers in the country music space, inviting innovative musicians to unleash their authentic voices and take center stage.

Apple TV+ continues to flesh out its offerings, expanding its reach while trying to make all shows appealing, in some way or other, to a very wide audience. Difficult road to walk, so far so good.

And if you’ve avoided Ted Lasso because you couldn’t connect to the trailers, ignore them, watch the show. It’s really good.