MIT Technology Review:

At the start of the week, Liam Porr had only heard of GPT-3. By the end, the college student had used the AI model to produce an entirely fake blog under a fake name.

It was meant as a fun experiment. But then one of his posts reached the number-one spot on Hacker News. Few people noticed that his blog was completely AI-generated. Some even hit “Subscribe.”

This is remarkable. AI has come incredibly far, to the point where AI-generated content is indistinguishable from the human created. At least if you don’t look too hard. And that’s part of the issue.

Most people don’t look for signs of fakery. Part of this is how overwhelmed we all are with the river of content that inundates us. And part of this is confirmation bias. We want to believe!

Here’s a link to the fake blog if you want to see this for yourself.