New York Post:

News Corp. will continue to allow tech giant Apple to disseminate its news articles through the Apple News platform because the arrangement is helping introduce new readers to The Wall Street Journal, CEO Robert Thomson said.

Thomson said Apple News is connecting new readers to WSJ, ­including women and young people who might not otherwise be aware of its breadth of news coverage ­beyond business news.

That goes to the core of Apple’s argument for News+, that it will bring new awareness and a new audience to a news publisher.

As to the makeup of that audience, CEO Thomson continues:

It is a genuinely different audience. It’s actually, of late, more women than men. For The Wall Street Journal ­itself, it’s more men than women.

Certainly good news for Apple News+. Turning point? At the very least, validation of their model.