Bloomberg: Apple readies subscription bundles to boost digital services

Bloomberg:

Apple Inc. is readying a series of bundles that will let customers subscribe to several of the company’s digital services at a lower monthly price, according to people with knowledge of the effort.

The bundles, dubbed “Apple One” inside the Cupertino, California-based technology giant, are planned to launch as early as October alongside the next iPhone line, the people said. The bundles are designed to encourage customers to subscribe to more Apple services, which will generate more recurring revenue.

Follow the headline link for details, but this has been long-rumored, and definitely seems believable.

I think it would bring in people who like one particular service and are willing to bump their monthly payout to get other services at a discount. Same with people on the fence about subscribing to any one service.

I love this idea, hope it’s true, can’t wait for the October event.