Ben Lovejoy, 9to5Mac:

Apple is being sued for allegedly refusing to help those who have fallen victim to a iTunes gift card scam. An 11-count class action lawsuit has been filed against the company.

Apple is accused of lying when it says that there is no way to trace or refund the value of the cards.

And here’s the FTC description of a typical scam:

Once you buy the card, the caller then will demand the gift card number and PIN on the back of the card. Those numbers let them immediately get the money you loaded onto the card. And once they’ve done that, the scammers and your money are gone, usually without a trace.

Is Apple responsible for scammers emptying a card of its value? That’s the question that this lawsuit will address. This has been going on long enough, you’d think someone would have come up with a more bulletproof scheme for gift cards.

Is resistance to a new design concern for lack of convenience? Is the day of the gift card coming to an end?