Apple:

On the heels of the blockbuster debut of “Greyhound,” and landing the highly anticipated films “Emancipation,” “Killers of the Flower Moon” and “Snow Blind,” Apple is expanding its slate of sought-after original films with “Palmer,” starring Justin Timberlake and directed by Fisher Stevens, from SK Global.

And:

“Palmer” joins Apple original films including the recently announced “Snow Blind,” with Jake Gyllenhaal attached to star; Martin Scorsese’s forthcoming “Killers of the Flower Moon,” starring Leonardo DiCaprio and Robert De Niro; “Emancipation,” from director Antoine Fuqua and starring and produced by Academy Award nominee Will Smith; “Sharper,” a new film from Brian Gatewood and Alessandro Tanaka, starring and produced by Academy Award winner Julianne Moore; “The Sky is Everywhere,” based on the best-selling YA novel of the same name; and the upcoming feature “On the Rocks” from Sofia Coppola, starring Bill Murray and Rashida Jones.

This Apple original films strategy is a big part of why I am bullish on Apple TV+. Remember, Apple TV+ debuted last November, just a bit more than 8 months ago, rolled from scratch, with no back catalog.

What they’ve already achieved is nothing short of remarkable, and the team has set the stage for continued growth. To me, far more important than whether a particular show appeals to me is the wide variety of shows to choose from, and the fact that Apple is building systems to draw big stars and major projects to the platform. And all this less than a year after announcement.