Michael Steeber, 9to5Mac:

Starting today, Apple Store visitors can head online before visiting the store in person and schedule a Shop with a Specialist appointment. Booking an appointment guarantees you a time to comfortably browse inside the store and shop without the hassle of waiting or potentially being turned away at the door.

And if you know what you want, this makes the entire shopping experience more efficient, shorter, safer, minimizing the time spent in a public space.

Great way to ease people back into the Apple Store.