The Sweet Setup:

HEY has disrupted nearly every element of my email workflow. HEY has allowed me to experience a new level of email productivity, and it has even created a new sense of zen-like Inbox Zero in my Imbox, without archiving, deleting, or snoozing.

HEY has actually created enough breathing room in my email life that I’ve searched out new newsletters to subscribe to. I’m no longer afraid of adding to my email inbox.

HEY is my favorite new service to launch. Ever. I’ve worked with and tested all sorts of services doing this job for The Sweet Setup, and HEY is the most revolutionary product I’ve ever tried.

After all the kerfuffle over this app, it’s good to read something about how it actually works.