Road Show:

BMW is raising the ante by making many car options into software services enabled whenever you want them. The disconcerting part? They can be disabled, too.

And:

In a VR presentation streamed from Germany today, BMW ran through a series of digital updates to its cars, including more details on the new BMW digital key service announced with Apple at last week’s WWDC and confirming that current model cars will be fully software upgradeable over the air, a la Tesla.

And:

The most notable part of the day’s presentation was the new plan to turn many options into software services. BMW mentioned everything from advanced safety systems like adaptive cruise and automatic high-beams to other, more discrete options like heated seats.

It’s a services world. Pay up.