TechCrunch:

Apple is launching an interesting new Apple Card program for people who have their application declined.

Declined Apple Card applicants may begin seeing notifications on their device later today that offer them the Path to Apple Card program. It’s an opt-in program that can run for up to 4 months. It leverages the information that Goldman Sachs used to determine their credit worthiness to outline why they were declined and to help them improve the specific financial markers that would make them more likely to get approved next time.

Once a user opts in on their device, they get a once-a-month update on their progress on specific tasks that are personalized to their rating.

Once again, Apple leads in ways others won’t. This is a program the credit card companies should have instituted years ago.