Is it finally hammer time for Apple and its App Store?

New York Times:

The kerfuffle between the trillion-dollar tech giant and the founders of Basecamp, a nifty project management tool, centers on an innovative new email service that Basecamp created called Hey.com. As part the Hey.com rollout, the company submitted the mobile app to Apple’s App Store. A spot there is critical for its success.

Apple has asserted its curatorial might most strongly, by far, often in the interests of taming the sprawling and enormous app deluge. Their oversight includes efforts to protect privacy and eliminate dangerous developers who attempt to foist spam and malware on consumers. Mistakes slip through, but Apple runs a tidy ship.

Yet Apple has also changed rules in ways that many developers find capricious and unfair and, more to the point, scary.

Betteridge’s Law applies to the headline but it’s still a good overview of the situation.