Sarah Perez, TechCrunch, writing about a new Qustodio survey:

Kids ages four to 15 now spend an average of 85 minutes per day watching YouTube videos, compared with 80 minutes per day spent on TikTok.

And:

Kids are now watching twice as many videos per day as they did just four years ago. This is despite the fact that YouTube’s flagship app is meant for ages 13 and up.

And:

The next largest app for online video is Netflix, watched by 33% of U.S. kids, 29% of U.K. kids and 28% of kids in Spain.

To me, this reflects the splintering we are seeing in streaming services, as Disney Plus, Apple TV+, Amazon Prime Video, Peacock, Hulu, HBO Max, CBS Online, BritBox, and a host of others fight for our monthly budget and threaten Netfix’s dominance.