Filipe Espósito, 9to5Mac:

The company has now hired executive James DeLorenzo, who has led Amazon Video’s sports division since 2016.

And:

Another report from Sports Business Daily mentions that Apple is interested in negotiating with the Pac-12 Conference for media rights deals starting in 2024. Sporting events, something lacking on many streaming services due to cable rights, would be live streamed to Apple TV+ subscribers.

Sports is (obviously) going through a hard reset at the moment. Who knows what will emerge from this. Once we have accurate testing and successful treatment for COVID-19, will fans return to the stadiums? Will the nature of sports change? Will the arc of eSports continue to rise, eroding fans of the more traditional sports?

Sports broadcasting is at a crossroads. Whereas the ESPN brand used to dominate, it is now beset by competing brands and hurting for viewership, reduced to airing marble racing and cherry pit spitting contests.

Apple definitely has an opportunity, a moment to rethink sports coverage, and the chance to become one of the brands associated with whatever form of sports emerges from this chaos.