Mikey Campbell, Apple Insider:

Hours after HBO launched its long-awaited HBO Max app on iOS, Apple TV and other platforms on Wednesday, the AT&T-owned company has pulled streaming integration with Apple TV Channels.

One of the first major cable networks to sign on to Apple TV Channels, HBO is no longer available to new users accessing Apple’s collaborative streaming hub.

HBO Max is a confusing beast. It sits alongside HBO, HBO Go, and HBO Now. Such confusing branding. And when HBO Max arrived on Apple TV, it seemed to replace HBO Go in the collection. But without explicitly doing so.

Which makes me wonder if it’s possible that HBO Max will eventually fully integrate with Apple TV+, as the branding confusion gets sorted.