The Monday Note:

Who wouldn’t want a neat electric Apple Car? Coming from the Apple Watch, iPhone, and Macintosh maker, it would be an automotive dream come true. Unfortunately, reality refuses to cooperate.

Apple Car speculation never dies. This time, it resurfaces in a research note by Morgan Stanley analyst Adam Jonas, a “Tesla Bull” who’s known for his very sunny views of Elon Musk’s company.

Natural as it might feel, the parallel misses an important factor: Sales and Service. Apple doesn’t have the people and facilities to display, demonstrate, and maintain automobiles.

There are two much more serious obstacles to making the Apple Car dream a reality.

I’ll quibble with Gassee’s headline – there are no “missing pieces.” There’s only the hope, wishes and fever dreams of people who want this to happen without ever examining the question Gassee asks, “Why would Apple do this?”