When I want to shop Apple online, I tend to go to apple.com and pick a product category from the menu bar at the top of that main page.

If I want support for a product, or find info about Apple Store hours or Genius Bar appointments, all bets are off. More times than not, I end up doing a Google search to find the right link.

With Apple’s Apple Store Online hub, things like chatting with a specialist, getting help with trade-ins, financing, order tracking, and Genius Bar appointments just got a bit easier to find.

Here’s a link to the new hub. Worth taking a minute to swipe through it, just to get a sense of the options available. Don’t miss that “Find a store” link at the bottom.