This is not about Gruber’s review of the SE, this is from a post titled, “The Quadrennial iPhone SE Schedule”.

A few highlights:

The fact that our collective concern about the time we spend on our phones has grown alongside the physical size of our phones is not a coincidence. The 4-inch 2016 iPhone SE felt like a statement in that regard, whether intended by Apple or not.

An excellent point. Though I still wish for a 4″ form factor, for folks with small hands, no pockets. But we do spend ever more time, do an increasing amount with our phones. Much of that work depends on, and is made possible by, a more complex processor, one that depends on a bigger body for heat dissipation and a larger battery. Not to mention more components.

I think the 4″ form-factor has sailed, part of the past.

Gruber talks about the SE name. From this Fortune article by Jason Cipriani:

Shortly after Apple announced the iPhone SE, I had the chance to ask Phil Schiller, Apple’s senior vice president of worldwide marketing, the meaning of “SE” in the phone’s name, which deviates slightly from its previous “S” format. SE is an abbreviation for “Special Edition,” Schiller said, a name that, to him, recalled the Macintosh SE, a computer the company released in the late 1980s.

Back to Gruber:

Now we have a second iPhone SE — the first time Apple has reused an old name for a new iPhone. What makes “special edition” apt for the two iPhones bearing the SE name is the way they differ, strategically, from regular edition iPhones.

You could argue that the iPhone X could have been called the iPhone SE, but I do get the naming logic there. That was a fork in the road model, not a one-off special edition.

There’s so much more to Gruber’s post. Take the time to make your way through the whole thing. It’s a terrific read.