The tagline is:

iPhone SE vs. your iPhone. Go.

Pick your iPhone model on the left, scroll to see various comparisons between the new SE and what you have now. Apple’s been doing this side-by-side forever, but this page is specific to the SE.

Good link to share for folks considering the new phone.

My take? This is a great deal, especially for folks running older gear, or folks looking to dip their toes into the Apple ecosystem. I think Apple will sell a ton of these.