New York Times:

It began life as a tiny emblem, something to adorn a 45 r.p.m. single or the band’s letterhead. It quickly became ubiquitous and, ultimately, the most famous logo in rock ’n’ roll. Over 50 years, the legendary “tongue and lips” of the Rolling Stones has been emblazoned on everything from T-shirts and lighters to stage sets, appearing in countless variations throughout the decades. And while many who love it are fans of the band, the logo has in many ways transcended the Stones. But when it was commissioned in April 1970 its designer, John Pasche, had little idea how popular — and lucrative — it would become.

While I’m not a huge Rolling Stones fan, that logo turned out to be brilliant and unmistakably theirs.