The Verge:

Amazon’s Prime Video iOS and Apple TV apps now let customers make in-app purchases, including renting and buying films and TV shows. The change marks a huge shift in Amazon’s approach to the App Store, which mandates a 30 percent cut on all in-app purchases. Prior to the change, Amazon would not allow you to rent or buy content on the Prime Video app, instead, directing users to a web browser to avoid the App Store fee.

The prices do not appear to have been raised to account for the 30 percent fee, as some platform owners like Spotify have done in the past. It is not clear whether Amazon reached a deal with Apple or whether it is indeed deciding to pay the full cut.

Great news for Amazon Prime Video customers. But unless this was negotiated with or approved by Apple, it will likely get shut down pretty quickly

UPDATE: CNBC confirms Apple has made an arrangement with Amazon, among others.