CTV News:

Kraft Dinner production lines at the Montreal plant responsible for supplying all of Canada’s mac-and-cheese supply are now working non-stop to produce 1 million extra boxes to meet an unprecedented demand during the COVID-19 pandemic.

Since COVID-19 was declared a pandemic last week, panic buying has prompted shoppers to stockpile their pantries. Kraft Heinz, which produces Kraft Dinner, has seen a 35 per cent increase in demand for the pasta product and a 41 per cent spike in demand for peanut butter.

For Canadians, this is actually a big deal. According to Wikipedia, seven million boxes of Kraft Dinner are sold each week around the world. Canadians consume 1.7 million of those. For a population of only 37 million people, that’s a lot of KD. Pundit Rex Murphy wrote “Kraft Dinner revolves in that all-but-unobtainable orbit of the Tim Hortons doughnut and the A&W Teen Burger. It is one of that great trinity of quick digestibles that have been enrolled as genuine Canadian cultural icons.”

As an aside, I find it hilarious that our American friends can’t get Kraft Peanut Butter in the US.