John Gruber, referring to this new ad Apple released with their new iPad Pro:

It’s impossible to miss that MacBooks are just as much the butt of the jokes as any PC. “Do not touch the screen.” “Your computer comes with a standard arrow cursor.” “You must stay within reach of a Wi-Fi signal.” “It does not have a camera; to connect one, refer to your instruction manual.”

And:

I get it, all of these are things that make iPads fun and useful. The Mac can take it — it’s the mature workhorse platform. But it’s a little incongruous coming on the same day Apple launched its best-ever MacBook Air.

Fair point. Until Apple releases their version of the the Microsoft Surface that replaces both the Mac and iPad (a mighty big if), they could have kept some distance between the MacBook Air and iPad Pro releases. Odd choice to have that ad drop on the same day as the new MacBook Air.