NBCUniversal breaks theatrical window, will make movies available on demand immediately

The Hollywood Reporter:

NBCUniversal on Monday announced its current movies from the Universal Pictures stable — including the upcoming event family movie Trolls World Tour — will be made available on-demand at the same time they hit those theaters that remain open during the coronavirus pandemic.

Movies will be made available on a wide variety of on-demand services for a 48-hour rental period at a suggested retail price of $19.99 in the U.S. and the price equivalent in international markets. The announcement was made by NBCUniversal CEO Jeff Shell. Insiders say it isn’t a blanket policy for the studio’s entire 2020 calendar and that decisions regarding other titles and the duration of the policy haven’t been made yet.

Rather, the studio is hoping to provide options for consumers who cannot or should not go to cinemas.

I think you’ll see other studios doing this. It won’t last past this summer but for those of us practicing “social distancing” and not wanting to go to a movie theater, this is welcome news.