The Apple Watch won but TAG Heuer is keeping a certain kind of smartwatch alive

Wired:

Five years after its first smartwatch, the 2020 edition of the TAG Heuer Connected isn’t dramatically different. The team of 30, up from four and now based in Paris, is doubling down on the idea of watch craftsmanship, both on the hardware and in the digital watch faces, and adding its own custom Sports app for golf, running and cycling.

In our hands-on, the 45mm Wear OS watch is as premium-looking as ever; nothing apart from the Apple Watch and a few other luxury options from the likes of Louis Vuitton can match it on fit and finish. With stainless steel and a lighter, matte black titanium case, aimed at sportier users, available and a very slick chronograph design, it’s a familiar look.

Good luck. I’ve always been a fan of TAG Heuer’s design but I can’t afford an Apple Watch let alone a TAG Heuer with prices starting at £1,495 ($1,883 US) for the stainless steel model and £1,950 ($2,456 US) for titanium. But they do look good.