BuzzFeed News:

The 2020 South by Southwest conference and festivals have been canceled amid fears of the growing American outbreak of the coronavirus. Many large companies had already pulled out of the conference, including Netflix, Amazon, Apple, Facebook, and Twitter.

Austin city officials said in a press conference, “this is a medical and data-driven decision.”

SXSW organizers said in a tweet they were “devastated.”

The SXSW organizers should have made this decision on their own and not been “forced” into it by city officials. Your move, Apple.