Kayvon Beykpour, Product Lead at Twitter (and founder of Periscope):
Fleets are a way to share fleeting thoughts. Unlike Tweets, Fleets disappear after 24 hours and don’t get Retweets, Likes, or public replies– people can only react to your Fleets with DMs. Instead of showing up in people’s timelines, Fleets are viewed by tapping on your avatar. pic.twitter.com/sWwsExRLcJ
— Kayvon Beykpour (@kayvz) March 4, 2020
The test is being run in Brazil and appears to be an experiment. Meaning, if Fleets do make their way to the mainstream, the form and process might be quite different.
As is, the value proposition doesn’t click for me. A big part of Twitter is the interaction, the follows, replies, retweets, likes and dislikes. The Twitter model tends to be a stream of consciousness, where your action is scroll, read, scroll, read.
With Fleets, it sounds like you have to tap out of that model and seek them out. In effect, you have to leave your feed to move to a non-interactive world.
And with the Snapchat-like vanishing tweet model, I worry that people will be emboldened to say some pretty terrible things, then vanish into the void, paying zero social cost for their misdeeds. And I worry that this system will be ripe for misadventure, with money poured into bots streaming lies, with the goal of disrupting elections and worse.
Granted, it’s not a new concept, so there’s the argument that this is just Twitter keeping up with Snapchat, Facebook et al. But I feel we should be moving towards solving the bot/misinformation problem, not expanding their reach.