OneZero:

In 2018, unwilling to continue paying the “Apple tax,” Netflix followed Spotify and Amazon’s Kindle books app in pulling in-app purchases from its iOS app. Users must now sign up elsewhere, such as on the company’s website, in order for the app to become usable. Of course, these brands are big enough to expect that many users will seek them out anyway.

Smaller app developers, meanwhile, have little choice but to play by Apple’s rules. That’s true even when they’re competing with Apple’s own apps, which pay no such fees and often enjoy deeper access to users’ devices and information.

Now, a handful of developers are speaking out about it — and government regulators are beginning to listen.

There’s plenty to dislike and be annoyed at with Apple’s App store policies. It’s an easy argument for developers and others to say Apple has overstepped its boundaries and is squeezing for all its worth. But, for most consumers, the App Store is the safest, best place to get iOS apps for their devices.

But Apple has a fine line to follow especially given increased governmental scrutiny. They need to do what is best (in its opinion) for its customers but it can’t afford to force the government’s hand and have them step in and force Apple into policies it doesn’t want to implement.