Ken Segall:

January 24th was the 35th anniversary of Macintosh, bless its little soul.

In reading a number of articles, I got to enjoy the original Macintosh intro event all over again. It’s a vivid reminder that Steve Jobs’ showmanship and obsession with detail was in full bloom way back at the beginning. One of the those details was “the speech.” (About 3:05 into the video.). Steve wanted to have the first Mac to speak for itself.

it got me wondering: who actually wrote these words. Steve? One of his minions?

Instinct led me to suspect another Steve—Steve Hayden, then a Chiat/Day creative director and author of the iconic 1984 Macintosh launch ad. He’s also the guy who gave me my start on the Apple business.

Though I haven’t worked with Steve for many years, I still enjoy squeezing info out of him from time to time. So I had to ask: Did you do it?

I love Segall’s tidbits from the history of Apple marketing.