CNBC:
Apple on Thursday announced its new “Apple Watch Connected” gym initiative, a new series of partnerships with fitness facilities that makes it easier for people who own Apple Watches to track workouts, buy stuff and earn rewards for working out.
It’s Apple’s latest fitness expansion, helping it to build an entire ecosystem around the Apple Watch and providing owners with more places to use it to improve their fitness tracking. It creates yet another reason for people to buy Apple Watches: If you’re trying to work out, why not get a watch that works seamlessly with the gym you’re joining? And it helps gyms keep customers through rewards-based initiatives.
While this is a fairly localized and limited offering, anything that gets people up and active is a good thing. If we had a “connected gym” around us that offered these kinds of incentives, we’d be very interested in checking it out. I love the idea of saving a few bucks on your monthly bill just for going to the gym and working out.